Travel Trade

Who are Adventure Tours UK?

We are a UK inbound tour operator and DMC (Destination Management Company) creating active adventure travel experiences in the UK. With our deep expertise and flexible approach to travel, we’re proud to be the travel trade partner of outbound tour operators and travel agents around the world.

Whether you’re looking for easy-to-book commissionable tours or a bespoke itinerary tailored to your audience’s unique needs, as a specialist UK ground handler and DMC we’ll help connect your customers with UK adventures that suit their individual travel style.

Why Choose Us as your travel trade partner?

As your travel trade partner, we offer flexibility and dedicated support, making it easy for you to provide exceptional, immersive travel experiences to your customers:

• We specialise in off-the-beaten-track holidays tailored for adventure seekers, relaxed explorers and eco-conscious travellers
• As a B Corp-certified tour operator, we champion low-impact tourism. We work closely with local partners and prioritise sustainability in every itinerary
• Our flexible itineraries allow travel trade partners to customise tours to match their customers’ preferences, from short walking breaks to family multi-activity holidays and extended rail tours

We understand that different travel businesses have different needs, so we’re proud to be able to offer tailored solutions for both tour operators and travel agents.

Regional Expertise

At Adventure Tours UK, we craft authentic travel experiences for adventure seekers, culture lovers and those who crave something beyond the ordinary. Our deep regional knowledge allows us to create journeys that connect travellers with the heart of each destination.

Wales: Where our roots run deep
Wales isn’t just a destination for us, it’s home. From the peaks of Eryri (Snowdonia) national park to the rolling valleys and coastlines. Our deep-rooted connections, including our relationship with Visit Wales, allow us to showcase the true spirit of Wales. We work closely with independent, small businesses to offer unique local experiences. If your guests are in the area, we can even drop in to join them for a pint at our local pub.

Scotland: It’s our second home
Scotland has captured our hearts, from Dumfries to Orkney, we’ve built dedicated partnerships with independent, small businesses that share our values. As a certified B Corp we’re committed to responsible travel, working with local guides, family-run accommodations and local artisans to offer authentic experiences. Whether it’s exploring the Highlands, discovering hidden corners of the Isle of Mull or tasting whisky in some of Scotland’s historic distilleries, we take travellers beyond the tourist trail to uncover Scotland’s treasures.

England: From south to north
Looking north, where better to experience the great outdoors than in the stunning Lake District national park and along routes such as the famous Hadrian’s Wall national trail.

In the south west we are the proud and trusted tour operator partner of the South West 660, a 660-mile long iconic driving route along the beautiful coastal roads of Dorset, Devon and Cornwall. Getting travellers off the beaten path and into some of the regions deepest hidden corners.

And as a trusted Tour Operator Partner for the Great West Way also, we’re able to demonstrate expertise in crafting journeys along this iconic route in England, connecting London to the south west of England.

As UK specialists based right here in the UK and with a team located across the country, we are uniquely positioned to create and deliver a wide variety of incredible UK active tours.

For Tour Operators:

If you’re looking to expand your current product offering with active and sustainable tours within the UK, we’ll work closely with your team to carefully craft an itinerary that perfectly matches your brand’s style and your audience’s needs.

For Travel Agents:

Want ready-made, commissionable tours to offer your clients? We have a range of expertly crafted small group and FIT tours available off the shelf and ready to book with commissionable rates.

For those offering a more bespoke client service, we’ll work with you to craft the perfect tailor-made itinerary for your clients, available at net rates to keep you in control.

Want to Partner with Us?

By partnering with Adventure Tours UK, you can tap into the growing global demand for active and meaningful travel experiences with new product in the UK. And with ever more focus on the need to reduce the carbon impact of travel while increasing positive impact on communities and biodiversity, who better to trust with your brand’s ESG goals than an operator who’s been B Corp certified since 2023.

Call, email or schedule a video meeting with our team today and let us help expand your UK offering.