South West 660

Welcome to the South West 660 – one of the world’s best road trips

The 660-mile drive around England’s south west peninsula uses carefully-selected smaller roads that hug the coasts of Dorset, Devon, Cornwall and Somerset. That’s why this route offers such great views of sandy beaches, pretty fishing villages, rugged headland and of course, the sea.

Designed for the ultimate slow travel experience, the South West 660 route encourages you to relax the pace and uncover the hidden secrets of this coastal gem.

Do it all in one memorable experience or split the adventure across multiple trips – it’s a great excuse to come back time and again.

Tailor-made Road Trips along the South West 660

We’re proud to be a Trusted Partner of the team behind the South West 660 route, who share our values when it comes to sustainability and responsible travel.

We’ve prepared three carefully crafted itineraries for the ultimate south England road trip; SW660 Road Trip Devon & Dorset, SW660 Road Trip North Cornwall, North Devon & Exmoor or SW660 Road Trip Devon, Dartmouth & Cornwall or why not link up the trips and complete the whole route!

Whatever you drive, whoever with and for however long you want your coastal road trip to last, simply share your wish list with us and our experienced Adventure Consultants will do the rest. From planning your route and booking your accommodation, to recommending where to dine and the best local spots to explore. Email today or call us now to begin your South West 660 journey.

Take a look at the stunning areas you can explore…

Dramatic Dorset

View of Colmers Hill in Dorset at dusk from the South West 660

Known as the Jurassic Coast, this stunning stretch of coastline along the English Channel is filled with amazing rock formations, picturesque villages and rolling chalky cliffs. One of the wonders of Britain’s west country, Dorset’s coast is famed for sites such as Lulworth Cove, Durdle Door and Chesil Beach. All easily accessible thanks to the South West 660 route keeping you close to shore. Take a look at our SW660 Road Trip Devon & Dorset for more information on exploring this wonderful section.

Discovering Devon

Early morning at Sidmouth beach Devon on the South West 660

Continuing along the Jurassic Coast, Devon boasts one of Britain’s best stretches of coastline. No wonder it’s fondly known as the English Riviera, with it’s glorious historic panorama of Plymouth Sound and picturesque towns including Torquay and Paignton. The South West 660 route continues to hug the sea as closely as possible for the best UK coastal road trip.

Cruising around Cornwall

Couple walking along a beautiful beach in Penzance on a South West 660 driving holiday in the UK

Rapidly becoming one of the UK’s top travel destinations, the Cornish peninsula boasts huge sandy beaches, lush gardens and sweeping estuaries. The South West 660 route stretches around the whole coastline, taking in the very best views and ‘secret’ beaches along the way. This stunning section is featured as part of SW660 Road Trip Devon, Dartmouth & Cornwall.

Sightseeing in Somerset

Sailing boats lined up in the harbour at Porlock Somerset on a UK driving trip along the South West 660

The quiet roads of the South West 660 continue along the North Devon coast and into Somerset. The home of Cheddar cheese and cider, Somerset’s beaches, lakes and Arthurian legends won’t disappoint either. The final leg of the South West 660, depending on which way you choose to drive it, flows alongside the crashing surf breaks of Woolacombe beach and into the beautiful Exmoor National Park. To explore this section take a look at SW660 Road Trip North Cornwall, North Devon & Exmoor.

Creatively curated, perfectly planned – your trip, your way

Whether you plan to whisk your partner away in a hired luxury grand tourer, solo travel in your vintage pride and joy or bring the family in the daily run-around, our Adventure Consultants are here to curate the perfect road trip for you.

Simply contact us by email or call us now to begin your South West 660 journey and we’ll take the leg work out of planning. All you’ll need to do is relax and enjoy the drive.

South West 660 driving route logo

At Adventure Tours UK, we set out to create the kind of breaks people like us go wild for. People who get their thrills in the outdoors and want to care for it too. Who want to disconnect from the daily grind and reconnect with nature. If you’re in search of adventure, you’ll find it with us.


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