Why You Should Choose Low Carbon Travel

Claire Copeman - Jan 09, 2021 - Inspiration2392Wellness

The planet is in crisis and it needs your help. This post is all about how choosing low carbon travel can be the positive change we can all make.

Group of three hikers walking through Snowdonia National Park on a UK Adventure Tour
Photo credit: Jens Klatt Photography


For those of you who have been on a tour with us or follow us on Facebook and Instagram, you’ll know that greener living and sustainable travel is at the core of everything we do. We care deeply about the planet, and we want you to too.

Do we really need David Attenborough or Greta Thunberg telling us the planet is in crisis? Surely we can all see it for ourselves. From out-of-control forest fires to increasingly powerful hurricanes, we are facing more global weather catastrophes than ever before. Our planet is hurting and it needs healing.

The thing is, you can make a difference. Yes, you reading this. We can all make a difference in the way we live and travel. I know its baby steps, but if everyone made a small change in reducing their carbon footprint or eating less meat, it would all add up to make a big difference. All change starts with a small step forward.

At Adventure Tours UK, we genuinely care about the environment. That’s why we’ve created low carbon holidays. What is low carbon travel I hear you ask? Good question!

What is a low carbon holiday?

A group gather together outside the cabin on a wild wellness retreat on a low carbon holiday
Wild Wellness Retreat September 2020


As the name suggests, a low carbon holiday is where every aspect of the trip has been considered to ensure the CO2 emissions, and therefore your carbon footprint, are as low as can be. So your holiday will have minimal impact on the world around you.

Instead of us just saying “we’re a green company who cares about the environment”, we wanted to go further than that by specifically showing you the amount of CO2 emitted on all of our tours.

You deserve to know everything about your trip when you book with us. Everything from what’s included, to where you go, and how much CO2 you’re producing along the way. That’s why on all of our tours you’ll see a carbon label showing the total amount of CO2 emitted per customer.

Over the past year we’ve worked with all our suppliers and with eCollective to specifically measure the CO2 on all of our tours.

For this project, we followed the Greenhouse Gas Protocol (GHG Protocol). We have worked closely with our partners to gain accurate data on their own operations to include in our calculations. And where that data is not available, we have applied emission factors provided by DEFRA.

From these calculations, we’ve implemented a number of changes to reduce the carbon footprint in each of our tours.

And we’re not about to stop there – our aim is to reach zero. By constantly making small but effective changes, we believe that we can reduce the carbon emitted per customer year on year. That’s our promise to you.

How much CO2 will you emit on our tours?

A do waits outside a bell tent on a low carbon wild wellness retreat
Photo credit: Dan Enmarch


Did you know that the average person in the UK produces 41kg CO2e every single day? Just driving 20 minutes up the road in a petrol car produces 5.6 CO2e, so you can see how this would quickly add up.

When it comes to holidays, these are the typical CO2e numbers you’ll see:

  • A average Dubai hotel room for the night: 99kg CO2e
  • An economy ticket from London to Ibiza: 206kg CO2e
  • An economy ticket from London to Vietnam: 1,352kg CO2e
  • A business ticket from London to Vietnam: 3,922kg CO2e
Every tour now has a carbon label as shown on this UK adventure holiday
Every tour now features a Carbon Label, helping you make an informed travel choice

It goes without saying that these numbers are massive. But what about us?

Well, on our adventures you’ll average just 15kg CO2e per person, per day. That’s 64% less than the average person in the UK produces simply going about their daily life.

As we said, all our tours come with transparent carbon labelling. This is the total carbon footprint per customer.

As an example, this is the total carbon footprint per customer on some of our best-selling tours:

As you can see, all of these are well below the national average of CO2 emissions per person, so when you book with us, you can be confident it really is low carbon travel.

Why measuring your CO2 matters

Sunset over a winding road in England on a low carbon UK adventure holiday


Here are some facts for you:

  • The 20 warmest years on record have all occurred in the past 22 years
  • If the current warming trend continues, temperatures could rise 3-5oC by the end of this century
  • A temperature rise of just 1.5oC is considered the benchmark of dangerous warming where irrevocable damage will occur

People who say there’s no evidence of global warming can’t ignore this. This is happening to our planet, and it’s happening now. This is a global crisis that requires all of us to act immediately. Choosing low carbon travel is just one of the ways you can do that.

Our promise to you

Claire and Jim, Co-founders of Adventure Tours UK hiking in the mist on one of their low carbon holidays
Claire and Jim, Co-founders of Adventure Tours UK


At Adventure Tours UK we are 100% committed to reducing our customers’ CO2 emissions and carbon footprint as much as possible. We practice what we preach in everything we do. Our carbon footprint is coming down, and every year it will continue to reduce as we make improvements.

Our outdoor, local and often human-powered adventures are always going to have a low carbon footprint. This is something worth shouting about and we believe it is the future of travel. If 2020 has taught us anything, it’s that we need to rebuild better.

The thing is, when it comes to low carbon travel you don’t need to compromise on fun. You’ll still have the best time ever on all of our tours. One thing we can assure you is it’s never boring!

We have a vision for the future. It’s about getting outside, inhaling fresh mountain air, exploring the UK’s incredible wild spaces and experiencing a life-changing adventure. We have amazing low carbon holidays right here in the UK, that don’t come at a cost to the planet.

At the end of the day, we believe in change. We believe in you.

As ever, if any of you have any questions about our low carbon holidays, please get in touch with us. We’re always happy discussing our low carbon holidays and showing you what we’re doing to make a difference.

Oh, and you can read more about our Responsible Travel Policy and Climate Emergency Plan here.

Who are ecollective?

ecollective logo, carbon consultancy helping us create low carbon holidays

A team of self-confessed carbon geeks, ecollective are committed to helping businesses fight the climate crisis. They do this by making it as simple as possible to measure carbon performance today and providing tools to improve it tomorrow.

By finding sustainable solutions that benefit the business, the customer and the planet, they create positive change, that is quantifiable.

If you would like to find out more, email the ecollective team.